Alberta Breweries Release “First Call” Beer to Support First Responders
Following the success of its 2021 launch, Alberta breweries are teaming up once again in 2023 to release a special beer, “First Call”, in support of first responders across the province. This collaborative effort brings together Campio Brewing, Last Best Brewing Distilling, Jasper Brewing, Banff Ave Brewing, Canada Malting, Country Mault, Precision Labelling, and Last Spike Brewing.
“First Call” – A Tribute to Front-Line Heroes
The “First Call” beer was inspired by the hardships faced by first responders during the pandemic, especially healthcare workers and first responders who were on the front lines of the crisis.
Shaun Caron, the general manager of Campio Brewing in Edmonton, explained the concept behind the beer:
“Throughout the pandemic, a lot of industries and groups faced challenges. First responders likely had one of the hardest times. As a brewing company, we thought making a really good beer would be a fitting tribute to their service. The name ‘First Call’ symbolizes the first call made during the worst day of your life – a call to the front-line workers who are always there to help.”
A Refreshing IPA for a Great Cause
Described as an “approachable IPA,” First Call features refreshing flavors of grapefruit, tangerine, and lime. It’s available on draft and in four-packs at participating breweries and liquor stores across Canada.
For each draft and four-pack sold, $1 will be donated to charities that support first responders. One of the chosen charities is Legacy Place Society, which supports the families and individuals of law enforcement, emergency medical/fire services, 911 dispatchers, veterans, and military personnel.
Supporting First Responders Through Legacy Place Society
Legacy Place Society plays a critical role in supporting first responders by offering a range of services, including:
- Confidential phone support connecting individuals to professional and peer support groups.
- Transitional housing providing safe and confidential spaces for first responders to heal from a range of challenges.
- Mental wellness and suicide awareness workshops, helping reduce stigma and promote positive mental health.
Where to Find “First Call” Beer
You can enjoy First Call beer at participating brew pubs and in cans at select liquor stores across Canada. By enjoying this refreshing IPA, you’re not just supporting local brewers – you’re also supporting those who risk their lives to help us.
0 Comments